9.9 Media is founded by a group of five professionals with impeccable credentials:

  • Vikas Gupta: Former Marketing Director for Coca-Cola India. Also worked at P&G and Unilever.
  • Kanak Ghosh: An operations veteran from Reliance and The Indian Express.
  • Anuradha Das Mathur: Worked with the Indian associate of the Economist Intelligence Unit for 12 years.
  • Asheesh Gupta: Was with McKinsey and Company before leading Hero Mindmine as CEO.
  • Pramath Raj Sinha: Partner with McKinsey, Founding Dean of the Indian School of Business (ISB), and MD & CEO of the ABP (Anandbazar Patrika) Group before founding 9.9 Media.
We are committed to build a company that will be respected as one of the best in the media industry – as much for what it does as for the way it does it. Nearly 140 professionals working across Delhi, Mumbai and Bangalore support our core team. Our operations are spread across the country – we distribute our magazines from over 300 outlets through our proprietary distribution network. 9.9 Media's business is to identify, build, serve, and monetise niche consumer and professional communities through a 360-degree suite of media products and services. Today we operate across seven such communities:
  • Personal technology enthusiasts (Digit , thinkdigit.com, consumermate.com, Digit Carnival)
  • Professional gamers (SKOAR! , skoar.com, SKOAR! Expo)
  • CIOs (The CTO Forum - magazine and annual event, thectoforum.com, the CIO Institute)
  • CFOs (CFO India, cfoinstitute.in, The CFO Institute and its activities)
  • CXOs of high-growth companies (Inc. India, Inc. India 500, growthinstitute.in, The Growth Forum and its activities, the Growth Summit)
  • CXOs of manufacturing companies (Industry 2.0 , industry20.com, the annual ranking of the top 500 manufacturing and top 500 manufacturing SMBs, The SMB Conclave)
  • CXOs of logistics companies (Logistics 2.0 , conferences and events)
  • Higher education leaders (EDU, edu-leaders.com, forums and seminars)
  • Technology retailers (Digit Channel Connect, digitchannelconnect.com, Channel Champs)
  • Government leaders (igovernment.in, iStates events)
  • IT professionals (IT Next, itnext.in)
Whether communicating in print, in person or online, 9.9 Media prides itself on its entrepreneurial culture, creating market-leading products for the communities we serve. Central to our business model is a truly platform-neutral approach to media. Whether audiences wish to communicate through the pages of a magazine, newsletter or directory, or perhaps face-to-face at events, exhibitions or conferences, or even online through websites, blogs, or the latest in cutting-edge technology, 9.9 Media has a product to suit their needs. In addition, our teams offer surveys, research, training and a host of other value-added services to suit our communities' needs.

A key ingredient to being a world-class company is having world-class employees. We believe in creating leaders for the media industry and in doing so build 9.9 Media's leadership in the industry.



For more information, please visit www.9dot9.in

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Ashish Gupta Pramath Raj Sinha
Managing Director

Pramath is currently Managing Director of 9.9 Mediaworx Pvt. Ltd., a company he helped found. 9.9 Media has a diverse set of traditional and new media businesses, spanning print, online, research, conferences and events. It focuses on niche and special-interest media with prominent brands such as Digit, The CTO Forum, CFO India, Inc. India and EDU.

Pramath spent 12 years with McKinsey and Company, the international management consulting firm, where he was a Partner. During his McKinsey tenure, he assisted both public and private sector clients in a diverse set of industries on issues relating to business strategy and performance improvement in North America and Asia. After starting his career in the North American Practice, he moved to India in 1997 and helped build and grow the Indian Practice. He led McKinsey India's telecom, IT, and media practices as well as its Organisation Practice, where he focused on issues of transformation and leadership.

Before founding 9.9 Media last year, he was the MD & CEO of the ABP Group, one of India's leading and most diversified media conglomerates with leading properties in the newspaper, magazine, and TV genres. It has properties such as Ananda Bazar Patrika, the #1 Bengali daily, The Telegraph, Eastern India's #1 English daily, Businessworld, the #1 national business weekly magazine, STAR News (in partnership with STAR TV), the popular Hindi news channel, and India's top book publisher, Penguin Books India (in partnership with Pearson International).

Pramath took a year off from McKinsey to be the Founding Dean of the Indian School of Business (ISB), an initiative led by McKinsey and a group of leading Indian business leaders, in partnership with Kellogg and Wharton, to establish a world-class business school in India. The ISB is today regarded as one of India's leading b-schools and was ranked 15th in the latest Financial Times ranking of global business schools. He has been associated with the project right from its inception and continues to be actively involved in the School as a member of its Board of Governors. Additionally, he is also on the Governing Boards of the Welham Girls' School and the LNMittal IIT, Jaipur. Pramath is the Chairman of Elephant Capital LLC, and is on the Board of Directors of BILT, India's largest paper products company; DLF-Pramerica, an insurance JV between India's leading real estate company and Prudential of USA; and Kaleidoscope Entertainment Pvt. Ltd., a prominent film and TV production business.

Pramath received M.S.E. and Ph.D. degrees in mechanical engineering and applied mechanics from the University of Pennsylvania and a B.Tech. in metallurgical engineering from the Indian Institute of Technology, Kanpur.

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