SMS GupShup is the brand name of the SMS service platform launched by Webaroo Technology India Private Limited in April, 2007. The Company was founded by serial technology entrepreneurs Rakesh Mathur and Beerud Sheth, in 2004 at Silicon Valley, USA, and was incubated at IIT-Bombay, Powai, Mumbai to develop leading-edge web and mobile technology products and services. The Company has offices in Mumbai, Delhi and Silicon Valley with a team strength of 65+ members, comprising of executives, engineers and managers drawn from prestigious institutions like IITs and US-based universities. The Company is backed and supported by two leading venture capital funds - Helion Venture Capital and Charles River Ventures. SMS GupShup is the world's largest and fastest growing mobile community platform for consumers and enterprises. The Company has invested millions of dollars in building the SMS and technology infrastructure, team and competency to run and manage this platform.

  • The Consumer platform www.smsgupshup.com offers a microblogging, free-group SMS , mobile community building facility to users all over India. This platform has aquired 1.8 crore+ unique users organized in 6 lakh+ mobile communities, exchanging 25 crore+ messages every month. The communities are organized in diverse genres and categories like entertainment, finance, technology, spirituality, etc.
  • The Enterprise platform enterprise.smsgupshup.com offers reliable, robust and scalabale SMS architecture to large enterprises and SMEs for their messaging needs to instantly reach out to customers, employees, partners, business associates and shareholders. The enterprise platform has -
    • Innovative features like multi-format message delivery - long, flash, Unicode or multi-lingual, picture and vCard
    • Interactive features like reply, chat, quiz, poll
    • Technology features like last mile, handset level delivery reporting,
    • Business features like PUSH-PULL, keyword response management, masking of sender's id, short-, medium- and long codes, and
    • Essential features like ISO 27001 grade data security on servers, best in class privacy safeguards for proprietary/confidential information and professionalgrade support
In addition to 1000s of SME customers, large corporates and enterprises are using the enterprise platform - some of the leading ones are: ICICI Lombard, Reliance Money, HDFC Group, UTI, India Infoline and India Today.



For more information, please visit www.smsgupshup.com

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Beerud Sheth
Co-Founder & President

Beerud is a co-founder of Webaroo. Prior to Webaroo, Beerud founded Elance, the pioneer of the world's largest online services marketplace. He played various leadership roles at different stages of the company's growth, including developing product and business strategies, product management, marketing & business development, and remains on the board of directors. Prior to founding Elance, Beerud worked in the financial services industry; modeling, structuring, and trading fixed income securities and derivatives at Merrill Lynch and before that at Citicorp Securities. His graduate research, at the Massachusetts Institute of Technology's Media Lab, involved developing autonomous learning software agents for personalized news filtering.

Beerud earned an M.S. in computer science from Massachusetts Institute of Technology & a B.Tech in Computer Science IIT Bombay, where he was awarded the Institute Silver Medal.

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Rakesh Mathur
Co-Founder & Chief Executive Oficer

Rakesh is a co-founder of Webaroo. He has been a founder of three technology start up companies in the past 10 years and also an early stage investor in several other companies. He was a founder and CEO of Junglee, whose virtual database technology led to the creation of comparison shopping on the Internet. Junglee was acquired by Amazon.com in 1998. He founded Armedia, which was one of the first companies with chip designs for the video component of the DVD standard. Armedia was acquired by Broadcom in 1999. He also founded PurpleYogi, now Stratify which provides enterprise solutions to the management of unstructured data. Rakesh is a board member of Geodesic, a BSE listed company whose Mundu Instant Messenger is used by millions of people.

Rakesh was recognized as a member of the 1998 Upside 100, the 2001 India Today Global 100 and Junglee technology was given the Computerworld - Smithsonian award as one of the top five technologies of 1998. Rakesh received his MS from the University of Texas at Arlington and his B.Tech from IIT Bombay.
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